Defining and distinguishing 1st vs 3rd party voice and device
Hey everybody, Mark Phillips here with SimpliSpoken come to you live from Sunny Sunny Chicagoland with spring snow. And welcome to the SimpliSpoken on Voice Daily Flash Briefing I’m joined by my business partner and co-founder John Goss. And we’re going to talk a little bit about a topic that we see out there quite a bit, which is defining in distinguishing first versus third party voice, and device. So John is going to give us his take on it. Take it away, John.
John Goss 0:39
Thanks, Mark. Glad to be here. There’s so there’s a little bit of a confusion I think about first party third party and then a narrative which is first person, second person, third person narratives relative to skills themselves. So in the first party and the third party world, first parties like Amazon Alexa has a search criteria, they’ll try to fulfill that search via a third party is a skill or an action. And that’s where you’ve actually cultivated or curated content that is invoked, and then pulled as a third party type of as a third party type of information source. In first person, which is a writing style, or third person, which is a writing style in one you are in the story and to you are the narrator of the story. Those are the easiest ways to talk about it. When we think about skill development, and we think about how voice and conversational voice is going to mature, you really want to be aware of how your third party skill can convey information in a first person or third person format. So the example I will give you is a third person format. objective information is the Mayo Clinic skill, third party third person in a first third party first person format, you may be an are a actually in a story. So it’s a storytelling mode. Why is that important? In one, it’s very general. And two, it’s very personal. So in the the third party first person, you’re actually inviting the listener to kind of go on this journey with you and be be a participant. In the third party, third person, you’re inviting the listener to do nothing except listen to what you’re giving them in terms of directions. As conversational voice matures, we will see more of the third party first person, because it allows for a much richer, cleaner interaction. You also can have voices, right. So you can take a set of voices and give information that way, versus just having maybe the Alexa or Google voices provide that information. So for now, that’s kind of the distinction and maybe some clearing up any of the confusion between first party third party and then first person, second person, third person from a narrative, copywriting, storytelling perspective. Take it Take it away, Mark.
Mark Phillips 2:59
Hey, thanks spot on, John. I appreciate that. I think that we see a lot of confusion out there in the marketplace about those topics. And thanks for taking us through that. Maybe we’ll talk a little bit more tomorrow about first versus third party. Please give us a rating for the SimpliSpoken on Voice Daily Flash Briefing We’ll see you guys tomorrow. Thanks.