1st Party vs 3rd Party in Voice
Hello, everybody, welcome to SimpliSpoken on Voice Daily Flash Briefing. I’m John and we’ve got Mark, and today we’re going to talk about first party versus third party as it relates to Google and Amazon platforms. Mark, take it away.
Mark Phillips 0:20
Hey, all right. Thanks a lot, John. So first party versus third party, we’ve, we’ve seen some really good work, come out on Voicebot.ai, Mark Tucker did a guest post on that. And I think more than ever, we’re seeing sort of this interplay between what happens when you ask a voice assistant a question and does that voice assistant, you know, use its own resources to answer the question. Maybe that’s Google, maybe that’s Amazon? Or do they ship that off to a third party to answer and so third parties may actually offer a little bit more value in an answer. And certainly, I think, especially if you think about some of the things that are very domain specific third parties will have a lot more relevant and valuable information for searchers. So I think the the first party devices often get the answers sort of wrong, right? I mean, they they interpret wrong sometimes they come back with answers that really aren’t very relevant. I know Bradley Metrock and Matt Cybulsky did a recent study asking health related questions and Bradley’s also done some work to look at the publishing industry. And just in many cases, the first party answers leave a little bit to be desired. So the way to get third party answers there is a big problem that I think voice will need to solve. So that’s first party versus third party, John.
John Goss 1:59
Fantastic take Mark. Appreciate it. For everybody else. Thanks for tuning in. We’ll talk with you tomorrow on the SimpliSpoken on Voice Daily Flash Briefing. If you want to give us a good review, head over to Amazon and give us a