Samsung Bixby Premier Developer Program

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Samsung Bixby Premier Developer Program

Alright, hey, hey guys, Mark Phillips here with SimpliSpoken. This is the SimpliSpoken on Voice Daily Flash Briefing. And we’re going to wrap up the week with a little commentary on a recent announcement. And that was the announcement that Samsung has launched their kind of Bixby premier developer program. They’re going to do a few day long hackathon events in San Francisco, LA and New York. And they’re going to have a premier developer program that you have to apply for to be considered for. And then one of the things that will help out with consideration is the fact that you’ve already launched a voice app on a platform, and they will help you then port that to the big speed platform. So interesting stuff. I mean, Bixby is a sort of a later entrant to the market, they don’t come up in the duopoly conversations. But what you can say about Samsung and Bixby is they’re a little bit different. So they have a little bit different philosophy on how they go at what they call capsules, which are their version of Google actions or Alexa skills. They have some things that are interesting, like support for multi modal built into the platform rather than kind of bolted on they have a strategic direction to basically be able to invoke things without using awake word, which is interesting. They have tooling that they’ve built, which, you know, the developer community at large will get the same tools that they use internally, so they don’t have you don’t have the team internally to Samsung doesn’t have any advantage over the third-party developer community. And then maybe last but not least, I think it’s interesting that the third party answers are on equal even footing with first party and so you guys who have listened before know that, you know, the first party is what the platform answers because they know it. And then third party is what you as a skill or action or capsule developer, a third party might answer. So you are just as likely to be able to answer something as the first the platform response, which is useful. And then just an observation about market if you think about it. Number one phone maker in the world, number one TV maker in the world, number one appliance maker in the US. Samsung is something, they have a gigantic footprint. So it’s going to be interesting to see what they do. There’s some kind of limitations to the platform right now. In terms of what they support for recorded audio, that kind of thing, but we’re going to keep a close eye on those guys. Hey, so once again, this is the SimpliSpoken on Voice Daily Flash Briefing, and we appreciate you guys tuning in. We’ll talk to you again next week.

 

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